About
Product Designer with over 10 years in digital environments, specialized in creating intuitive experiences that increase engagement and adoption.
I analyze user behavior and translate business requirements into clear information architectures and solutions based on design systems. I integrate AI tools into research and flow iteration, validate with usability testing and collaborate with product and development teams.
Experience
Universidad Anáhuac Xalapa
University Lecturer - User Interface Design Jan 2026 - Jul 2026
- Teaching
- Interface design
Walmart Mexico & Central America
Product Designer Apr 2024 - Mar 2026
- Internal product
- Retail
- Design system
Hibernum Sistemas de Refrigeración
UX Strategist and Digital Transformation Lead Apr 2019 - Jun 2023
- E-commerce
- B2B
- UX strategy
Agencia Yedra
Visual & Web Designer Jan 2011 - Jan 2017
- Branding
- Web design
Education
Coursera
Course. User Experience Design (May 2023 - Feb 2024)
Laboratoria
Bootcamp. User Experience Design (Jul 2023 - Dec 2023)
Digital House
Course. UX/UI Design (Aug 2021 - Jan 2022)
Instituto Veracruzano de Educación Superior
Bachelor’s Degree in Graphic Design (2004 - 2007)
Tools
- Figma
- FigJam
- Miro
- Mural
- Jira
- Trello
- Notion
- Maze
- Optimal Workshop
- Generative AI (Claude, Figma Make)
- Microsoft Office (Excel)
- Illustrator
- Photoshop
Skills
User research, usability testing, information architecture, user flows, design systems, prototyping, interface design, AI-assisted design, agile methodologies.
Languages
Spanish (native), English (B2).
Volunteering
+Mujeres en UX México
Apr 2022 - Apr 2024
- •Analyzed and synthesized qualitative and quantitative research data within the community.
- •Designed social media graphics and internal content for monthly events, participating regularly in live sessions.