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gGrace López

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Grace López

Product Designer · Madrid, Spain

grace.lopez.designer@gmail.com

linkedin.com/in/gracielalopezux/

Product Designer with over 10 years in digital environments, specialized in creating intuitive experiences that increase engagement and adoption. I analyze user behavior and translate business requirements into clear information architectures and solutions based on design systems. I integrate AI tools into research and flow iteration, validate with usability testing and collaborate with product and development teams.

Experience

University Lecturer - User Interface Design · Universidad Anáhuac Xalapa

Jan 2026 - Jul 2026

  • Taught the User Interface Design course at the undergraduate level and guided capstone projects where students backed their design decisions with real user evidence, from problem statements to Figma prototypes.

Product Designer · Walmart Mexico & Central America

Apr 2024 - Mar 2026

  • Led discovery processes for internal products: interviews with users across different roles, user journeys and synthesis of findings.
  • Designed flows, information architecture and interfaces based on the corporate design system, creating interactive Figma prototypes validated through usability testing and SUS evaluations.
  • Integrated AI tools into research synthesis and the exploration of design alternatives.
  • Collaborated continuously with PMs, analysts, QA and developers in Scrum ceremonies, from definition through handoff and implementation, tracking work in Jira.
  • Participated in design critiques with my team, giving and receiving constructive feedback.

UX Strategist and Digital Transformation Lead · Hibernum Sistemas de Refrigeración

Apr 2019 - Jun 2023

  • Designed the company’s e-commerce MVP end to end, including user research, competitive analysis, information architecture, user flows and a clickable prototype.
  • Launched sales on Mercado Libre (+30% online sales and Mercado Líder badge).
  • Led a team that achieved a +45% increase in qualified leads and +20% revenue growth.

Visual & Web Designer · Agencia Yedra

Jan 2011 - Jan 2017

  • End-to-end branding for 20+ healthcare clients and responsive web development in HTML/CSS.

Education

  • Coursera. Course. User Experience Design (May 2023 - Feb 2024)
  • Laboratoria. Bootcamp. User Experience Design (Jul 2023 - Dec 2023)
  • Digital House. Course. UX/UI Design (Aug 2021 - Jan 2022)
  • Instituto Veracruzano de Educación Superior. Bachelor’s Degree in Graphic Design (2004 - 2007)

Tools

Figma, FigJam, Miro, Mural, Jira, Trello, Notion, Maze, Optimal Workshop, Generative AI (Claude, Figma Make), Microsoft Office (Excel), Illustrator, Photoshop.

Skills

User research, usability testing, information architecture, user flows, design systems, prototyping, interface design, AI-assisted design, agile methodologies.

Languages

Spanish (native), English (B2).

Volunteering

+Mujeres en UX México · Apr 2022 - Apr 2024

  • Analyzed and synthesized qualitative and quantitative research data within the community.
  • Designed social media graphics and internal content for monthly events, participating regularly in live sessions.